Competitor watch · week of 12 Oct
Raised the Team plan from $29 to $39 per seat.
Your note 'Pricing vs A' still says $29. Update it.
Launched a Slack integration in beta.
Your note 'Why not B' lists no Slack integration. Update it.
AI for marketing teams
AI agents for marketing teams, from research to first draft.
AI for marketing teams is most useful on the reading behind the work. In Arclyx, three agents take it on: Competitor watch reports what competitors changed each week, Feedback analyst turns customer comments into themes, and Blog drafter writes a cited first draft as a new Google Doc. None of them can publish anything.
The agents
What can AI agents do for a marketing team?
Keep you current without the hours of reading. One agent watches competitors, one reads every customer comment and one turns a brief into a first draft. Each reports what it found with a link to where it came from, so you check the source, not the work.
Competitor watch
Every Monday, what changed at each competitor in pricing, product, news and hiring, checked against your own notes.
- The webDocument search
- #competitive, or emails you
Feedback analyst
Each month, the themes in your customer comments with counts and quotes, the churn risks and three fixes to consider.
- Tables
- #product, or emails you
Blog drafter
A blog draft from your brief: a short answer first, question headings, an FAQ and a source for every number, in a new Google Doc.
- Document searchThe web
Google Drive- #content, or emails you
We run on agents first
Our own content runs on agents.
Arc10 runs its own content on Arclyx. Its content desk researches a trending AI problem, writes the post, checks the facts, draws the banner and drafts the social copy, with an agent for each part.
Content desk
Live- Editor
- Researcher
- Fact checker
- Illustrator
- Social writer
Hands backPosts in Notion and Slack
Safe by design
Can an AI agent publish for us?
Not these three. Blog drafter saves a new Google Doc and sends you the link; it has no access to your blog, CMS or social accounts. Competitor watch reads public pages only, and Feedback analyst only reads your tables. A person always publishes.
They can
- Read public web pages and search the web
- Read your notes, briefs and feedback tables
- Create a new Google Doc in your Drive
- Post to one Slack channel you name, or email you
They can't
- Publish to a blog, CMS or social account
- Edit, overwrite or share your files
- See pages behind a sign-in
- Contact your customers
- Email anyone but you
A month of the team
How do you use AI agents in marketing?
Give each piece of reading its own agent, and let it run on a schedule or when you ask. Here is a month of a marketing team on Arclyx: each step is the sentence that built an agent, then what it posted in Slack. Try it runs a new agent once as a dry run first.
“Every Monday at 8, check Competitor A, B and C for pricing, product, news and hiring changes since last week, compare them with our competitor notes, and post a cited digest to #competitive.”
Competitor watchRaised the Team plan from $29 to $39 per seat.
Your note 'Pricing vs A' still says $29. Update it.
Launched a Slack integration in beta.
Your note 'Why not B' lists no Slack integration. Update it.
“On the first of each month, read our feedback table, group the comments into themes with sentiment and month-by-month counts, flag churn risks with evidence, and post the top themes and three fixes to #product.”
Feedback analystTop theme: 38 comments, 31 negative. Up from 22 in August, worsening.
"Took me a week to work out how to invite my team." Fix: add an invite step to setup.
21 comments, mostly negative. Flat for three months.
"Charged twice and support took four days to reply." Fix: show the invoice history in the app.
“When I ask, read our content brief, research the topic, write a blog draft with a short answer first, question headings, an FAQ and a source for every number, save it as a new Google Doc and send the link to #content.”
Blog drafterSaved 'How do you choose a payroll provider?' as a new Google Doc.
Opens with a two-sentence answer, then five question headings and a four-question FAQ.
Per-employee pricing quoted under 'What does payroll software cost?'
Cited in the text and in the sources list.
Read, sorted and drafted. Nothing published.
- What competitors changed, in #competitive
- This month's feedback themes, in #product
- A cited draft in Google Docs, for a person to review
Questions
AI for marketing teams, answered.
What are AI agents for marketing?
Software that takes a marketing job, such as watching competitors or drafting a post, uses your tools and the web to do it and reports back. It runs on a schedule or when you @mention it, and every claim it makes links to its source.
Can an AI agent post to social media for us?
Not in Arclyx. None of these agents can reach a social account, blog or CMS. Blog drafter saves its draft as a new Google Doc, and the others post one message to a Slack channel you choose or email you.
Can it track competitors' prices?
Yes. Name the pricing pages in the sentence and Competitor watch reads them on every run, flags any price, plan or limit that doesn't match your notes and links to the page. It can't see pages behind a sign-in.
Which customer feedback can it read?
Anything in a table: survey answers, review exports or support comments. Upload a CSV export and Feedback analyst queries it read-only. Theme and monthly counts come from queries, not a rough reading.
Does it need access to our CMS?
No. Blog drafter reads your brief, researches the topic and creates one new Google Doc. It never edits an existing file, shares a document or changes permissions, so the draft waits for a person to review and publish.
More of Arclyx
Where to go next.
Build your first marketing agent.
One sentence in, a working agent out. Join the beta and we'll set you up.