# Know what your competitors changed this week.

Competitor watch is an AI competitor monitoring agent. Every week it checks your competitors' pricing, product pages, news and hiring, compares what it finds with your own competitor notes, and posts a cited digest of what changed to Slack. You build it in Arclyx from one sentence.

## Why do teams miss competitor changes?

Because nobody owns the checking. Competitors change prices, ship features and hire quietly, and the signal is spread across a dozen pages that nobody reads every week. Teams find out in a lost deal, a sales call or a quarterly review, when the change is weeks old.

Without it:

- Someone checks competitor sites when they remember.
- Price changes surface in a lost deal.
- Battlecards go stale between quarterly reviews.
- Links and screenshots scattered across chats.

With Competitor watch:

- Every competitor checked every Monday.
- Changes flagged the week they happen.
- Each change says which note to update.
- One cited digest in one channel.

## What does an AI competitor monitoring agent track?

Four places competitors change first: prices, product pages, news and hiring. Each is read fresh on every run and compared with the last one.

### Competitor price tracking

Seat prices, plan limits and new tiers, read from each pricing page and compared with the last run. For example: Price changes, New or retired plans, Free tier limits.

### Website and product changes

Product pages, changelogs and docs, so a new feature or integration shows up the week it ships. For example: New features, Integrations, Betas.

### Launches and news

A web search for the last seven days: launches, funding, partnerships and posts. For example: Funding, Partnerships, Announcements.

### Hiring signals

Careers pages, which show where a competitor is investing before the product does. For example: New roles, New teams, New regions.

## How does AI competitor monitoring work?

Every run follows the same five steps, then posts one digest. Each step uses one tool, and only the last one writes anything.

1. **Reads your watch list** (Document search, reads): The competitors and pages named in your notes.
2. **Checks every page** (Web fetch, reads): Pricing, product, changelog and careers pages, fetched fresh.
3. **Searches the week's news** (Web search, reads): Launches, funding and partnerships since the last run.
4. **Compares with what you know** (Document search, reads): Keeps only what's new against your notes.
5. **Posts a cited digest** (Slack, posts): Every change links to the page it came from.

When it runs:

- Schedule: Mondays at 8:00, before the sales stand-up
- @mention: @competitor-watch what changed at Competitor B?
- Webhook: Run when a deal is marked lost to a competitor

## From one sentence to a digest in Slack.

Describe the job, let Arclyx draft the agent, test it once on your real tools, then read what lands in #competitive. Every change cites the page it came from.

Example output in #competitive, "Competitor watch · week of 12 Oct" (placeholder companies):

- Competitor A · Pricing: Raised the Team plan from $29 to $39 per seat. Your note 'Pricing vs A' still says $29. Update it. Source: example-a.com/pricing
- Competitor B · Product: Launched a Slack integration in beta. Your note 'Why not B' lists no Slack integration. Update it. Source: example-b.com/changelog
- Competitor B · News: Announced a partner programme for agencies. Nothing in your notes covers partners yet. Source: example-b.com/blog
- Competitor C · Hiring: Posted 4 new sales roles. No pricing or product changes. Likely pushing outbound. Nothing to update yet. Source: example-c.com/careers

3 competitors · 4 changes · 2 notes to update

## One digest, four teams.

The same Monday digest answers a different question for each team that reads it.

- Sales: Fresh answers when a prospect brings up a competitor.
- Marketing: Pricing and positioning changes before they show up in deals.
- Product: What shipped elsewhere this week, with links.
- Founders: One digest instead of twelve open tabs on Monday.

## How do you track competitors with AI?

Give an AI agent the competitors and pages to watch, your own notes, and a schedule. Each run it reads those pages fresh, searches the week's news, keeps only what changed against your notes, and posts a digest with a source for every change. In Arclyx that's five steps, starting with one sentence.

1. **Describe the job**: One sentence: who to watch, how often, and where the digest goes.
2. **Connect Slack**: Arclyx asks for the one channel it may post to.
3. **Add your notes**: Upload your competitor and objection notes so it knows what's new.
4. **Watch a dry run**: Optional. See one full run on real pages before anything is posted.
5. **Schedule it**: Mondays at 8:00, or any time that suits the team.

The sentence that built it (Schedule, Mondays, 8:00):

> Every Monday at 8, check Competitor A, B and C for pricing, product, news and hiring changes since last week, compare them with our competitor notes, and post a cited digest to #competitive.

### Or start from one of these sentences

- Price tracking only: "Every morning, check the pricing pages of Competitor A, B and C and tell #pricing only if a price, plan or limit changed."
- Launch alert: "When Competitor B's changelog or blog has a new post, summarise it and say whether it affects our roadmap, in #product."
- Monthly intelligence brief: "On the first Monday of each month, write a competitive intelligence brief for sales: what each competitor shipped, priced and announced, with sources."
- Lost-deal check: "When a deal is marked lost to a competitor, check that competitor's pricing and recent news and post what changed in the last 30 days."

## AI competitor monitoring vs other tools.

Doing it by hand, Google Alerts and page-change monitors each cover part of the job. Here is what each one does, and doesn't, do.

| What you need | By hand | Google Alerts | Page-change monitors | Competitor watch |
| --- | --- | --- | --- | --- |
| Reads pricing and product pages | When someone remembers | No, new search results only | Yes, any change on the page | Yes, every run |
| Finds news and launches | Sometimes | Yes, for each search term | No | Yes, by web search |
| Says why a change matters | Depends who checks | No | No, it shows the difference | Yes, against your notes |
| What you get | Notes in a doc or chat | Emails per search term | An alert per page | One cited digest in Slack |
| Setup | A recurring calendar slot | A search query per term | A URL per page | One sentence |

Source: [Google Alerts help: create an alert](https://support.google.com/websearch/answer/4815696), checked 16 October 2026.

## Is an AI agent safe to run on competitive research?

It reads public pages and your notes, writes one message, to Slack or your inbox, and records everything it does. You can see every run, and every run has a spend ceiling.

### Every run is recorded

- Every step, in order: Each run keeps a trace: what it searched, which pages it read, and what it decided.
- Every source, linked: The pages behind each change are listed in the run, so anyone can check them.
- What each run cost: Tokens and cost are recorded per run and per agent, next to your plan's limits.
- A ceiling on every run: A run that would pass its dollar ceiling stops and tells you, rather than carrying on.

### It can

- Read public web pages
- Search the web
- Read the notes you share with it
- Post to one Slack channel you name, or email you

### It can't

- Log in to any site
- See pages behind a sign-in
- Email anyone but you
- Post anywhere else
- Change your notes

## AI competitor monitoring, answered.

### What is an AI competitor monitoring agent?

An agent that checks competitors' pricing, product pages, news and hiring on a schedule, works out what changed since the last check, and reports only that, with a link to where each change came from. Unlike an alert, it compares with what your team already knows.

### How is it different from Google Alerts?

Alerts send every mention. Competitor watch reads the pages themselves, including pricing and product pages that alerts miss, compares them with your notes, and says why a change matters, in one digest a week.

### Which sources can it watch?

Any public web page: pricing, product, changelog, careers and blog pages, plus web search for news. It doesn't log in to anything, so pages behind a sign-in are out of reach.

### Can it track competitor prices?

Yes. Name the pricing pages in your sentence and it reads them on every run, flags price, plan and limit changes, and links to the page each change came from. For price tracking alone, start from the price-only sentence on this page.

### Can it monitor changes to a competitor's website?

Yes, for the public pages you name: pricing, product, changelog, docs and careers pages. It reports what changed and why it matters to you, rather than every small edit to the page.

### Where does the digest go?

To the Slack channel you name in the sentence, or to your own inbox by email, or both. You can also ask it directly with an @mention, and it answers in the thread.

### Do I need to write code?

No. Describe the job in one sentence. Arclyx builds the agent, connects the tools, and shows you a dry run before you schedule it.

## Agents that work well with it

- [RFP finder](https://arclyx.ai/agents/rfp-finder): Finds public projects worth a bid
- [Meeting brief](https://arclyx.ai/agents/meeting-prep): A brief for every external meeting
- [Prospect finder](https://arclyx.ai/agents/sales-prospecting): Prospects with a reason to reach out now

## Early access

Build your competitor watch. One sentence in, a working agent out. Join the beta and we'll set you up. Join at https://arclyx.ai/#join or write to hello@arclyx.ai.

Last updated 16 October 2026.